The biggest shopping season of the year is here! From Singles' Day on November 11th to Black Friday and Cyber Monday, November is packed with opportunities to grab some great beauty deals. Just like every year, I'm rounding up the best offers on K-beauty, J-beauty, and C-beauty, so you can find discounts on everything from skincare and makeup to haircare. Whether you're looking to restock your favourite products, discover new brands, or finally try something that's been sitting on your wishlist, there are plenty of deals worth checking out. But which shops are offering the best discounts, and where can you find the biggest bargains? Let's take a look at this year's Asian beauty sales!
Are Black Friday offers worth it?
Every year, shops flood us with Black Friday offers. This year, some retailers, such as Beautynetkorea, started their sales as early as late October. While some deals are genuinely worth it, it's always a good idea to think twice before spending your money and ask yourself whether you really need the item.
What is Singles’ Day?
11.11, Black Friday & Cyber Monday shopping tips
How to save money
Some shops increase prices before a major sale and then lower them again for Black Friday, making the discount look more impressive than it really is. To avoid falling for this trick, I always make a small shopping list before buying anything during sales. I also compare product prices and shipping costs across different shops to find the best deal. Another useful trick is to check whether Google has a cached or indexed version of a product page from a few days earlier. Depending on what is available, this may help you track price changes and see whether a discount is genuine.
Check prices in USD
I first shared this tip on my Instagram Stories a few years ago: the same product can sometimes cost different amounts depending on the currency you select. In some shops, the price difference between USD, EUR, and local currencies such as HUF, PLN, CZK, NOK, UAH, and SEK can be surprisingly large.
When shopping online, check the prices in different currencies and compare the final amounts using the current exchange rate. Remember to factor in any foreign transaction fees your bank might charge, too. Sometimes paying in USD can work out cheaper than paying in your local currency, but it's worth checking before placing your order.
This issue has become less noticeable in some markets, as shops such as YesStyle and Stylevana have increasingly tailored their pricing and shopping experience to individual markets rather than treating Europe as one uniform region. However, it's still worth comparing prices when the option is available.
To quickly find the shop you're interested in, use CTRL + F on Windows or CMD + F on macOS to search for its name on this page.
Customs duties, tariffs, and EU taxes
Before placing an order, remember to check the shop's shipping policy, especially if you're ordering from outside the European Union. Depending on where the shop ships from, the destination country, and the order value, you may need to pay import VAT, customs duties, or other handling fees. Some retailers include taxes in the checkout price or offer tax-free shipping options to certain countries, while others may require you to pay additional charges when your parcel arrives.
I've included information about the countries each shop ships to, along with any available promo codes, to help you compare offers and choose the best option for your order. Always check the retailer's shipping and tax policies before purchasing, as these conditions can vary by destination.
UPDATED VERSION: NOV 1ST
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AmoreMall*
ANUA
SHIPS TO: USSHIPS TO: Australia, Austria, Bangladesh, Belgium, Brunei, Cambodia, Canada, Cyprus, Denmark, Finland, France, Greece, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Kuwait, Malaysia, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Romania, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, USA and Vietnam.
Beautyboxkorea
Beauty Of Joseon
Beauty & Seoul
SHIPS TO: WorldwideBeauty&Seoul is a K-beauty store from the UK. They have brands like 107, Mixsoon, and Purito. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Bemused Korea
Coos Cosmetics
SHIPS TO: EU countries only
Coos Cosmetics is a new K-beauty shop for me. This shop comes from the Netherlands. It sells brands like Beauty Of Joseon, Manyo Factory, and Tia'm. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
COSRX
SHIPS TO: Worldwide (except Afghanistan, Algeria, Argentina, Belarus, Bonaire, Saint Eustatius and Saba, Congo (Democratic Republic), Haiti, Indonesia, Iraq, Mali, Malaysia, Mexico, Micronesia, Myanmar, Netherlands Antilles, Niger, Nigeria, Peru, Russia, Somalia, Spain, Sudan, Turkey, Ukraine, Uruguay, Venezuela, Vietnam)
COSRX is a Korean skincare company, it's an affordable brand with lines for acne-prone skin and lately for sensitive and dry skin types as well. My favourites are COSRX Balancium Cream and COSRX Light Fit Water Toner To Cream. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Cupidrop
SHIPS TO: US only
I believe Cupidrop is an American K-beauty store. You can find here brands such as Espoir, Aromatica and Skin1004. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
HEMEKO*
SHIPS TO: EU, Australia, Canada, Chile, Colombia, Hong Kong, Japan, Korea, Malaysia, Mexico, Singapore, Taiwan, UK, US and VietnamHEMEKO is a Korean beauty retailer offering a curated selection of indie and emerging K-beauty brands, alongside skincare, makeup, haircare, and beauty tools. It's a great place to discover newer Korean brands and products selected with a professional beauty perspective. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
HIKOCO
SHIPS TO: New ZealandHIKOCO is a New Zealand-based K-beauty retailer offering a curated selection of Korean skincare and makeup. You can find cult favourites and trending newcomers, including Medicube, Anua, Beauty of Joseon, Round Lab, and Torriden. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
INNISFREE MY
SHIPS TO: Malaysia
Innisfree is a South Korean brand. They make a cult K-beauty Green Tea Seed Serum. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
- 01.11 - 15.11: 11.11 sale Buy 1–2 products to get 10% off, or 3 or more products to get 20% off. There’s also a special offer available with Grab PayLater, and the 3-Step Joyful Holiday Set is currently up to 20% off for a limited time.
INNISFREE SG
SHIPS TO: Singapore
Innisfree is a South Korean brand. They make a cult K-beauty Green Tea Seed Serum. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
INNISFREE US
SHIPS TO: US
Innisfree is a South Korean brand. They make a cult K-beauty Green Tea Seed Serum. Right now they have great holiday sets. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Jolse
Jolse is one of the most popular K-beauty stores. This year Jolse also added selected J-beauty products to the store. You can find many brands, for example, Olivarrier, Missha, CellFusion C or Etude House. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
KBEAUTYHOUSE
SHIPS TO: EU, Andorra, UK, Liechtenstein, Norway and Schwitzerland
K-Beauty House DE is a German online retailer specialising in Korean skincare and makeup. You'll find popular K-beauty brands, trending products, and skincare essentials, with shipping from Germany. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
KBEAUTYSTORE
SHIPS TO: EU, Switzerland, Norway, UK & US
KBeautyStore is a European K-beauty retailer based in the Netherlands, offering a curated selection of Korean skincare brands. The shop focuses on making popular Korean beauty products accessible across Europe, with fast delivery and no additional import taxes for EU customers. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Kiokii
SHIPS TO: Canada & US
Kiokii is an Asian beauty retailer bringing together K-beauty, J-beauty, and C-beauty. Its selection includes skincare, makeup, haircare, and trending Asian beauty brands such as Beauty of Joseon, TIRTIR, Flower Knows, and Judydoll. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
KOREABE
SHIPS TO: full list is hereKoreabe is an online retailer specialising in Korean beauty and K-pop products. Its selection includes skincare, makeup, haircare, beauty devices, and fragrances from popular and emerging Korean brands. Orders are shipped directly from South Korea. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Koreanskapielegnacja
SHIPS TO: POLAND
Koreanskapielegnacja is a Polish K-beauty store. You can find here brands such as COSRX and Jumiso. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Ksisters
SHIPS TO: Europe, Ukraine & UK
Ksisters is a European K-beauty store. This shop works in Austria, Croatia, Estonia, France, Lithuania, Latvia, Germany, Czech Republic, Romania, Slovakia, Slovenia, Hungary and Italy. You can find here brands like COSRX, Cell Fusion C and Medi-peel. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Ksisters SG
SHIPS TO: Singapore, Hong Kong, Australia, Burnei and Malaysia
K-sisters SG is a store with K-beauty and K-lifestyle products. You can find lots of interesting brands at this store like Luvum, Dasique or Mediheal. So far we have no information if Singles’ Day or Black Friday deals are coming to this store, but they have many great offers already on website.
Kbeautyhouse.de
SHIPS TO: EU + Switzerland
Kbeautyhouse is a European K-beauty store. You can find here brands such as Skinfood, Nature Republic, and E Nature. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Koreanstore.pl
SHIPS TO: Poland
Koreanstore.pl is a Polish K-beauty store. You can find here brands such as Tonymoly and Etude House. The choice here is very limited. So far we have no information if Singles’ Day or Black Friday deals are coming to this store.
KRAVE BEAUTY
SHIPS TO: the full list of countries is available here
Krave Beauty is a brand founded by Beauty Youtuber Liah Yoo. I've tried Beet The Sun Away sunscreen before and I love it. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
LANEIGE MY
SHIPS TO: Malaysia
MY Laneige is a K-beauty skincare brand with many cult products like Laneige Lip Sleeping Mask and Laneige Water Sleeping Mask. The new releases such as Cica Sleeping Mask or Cream Skin series are very successful. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
LANEIGE SG
SHIPS TO: Singapore
SG Laneige is a K-beauty skincare brand with many cult products like Laneige Lip Sleeping Mask and Laneige Water Sleeping Mask. The new releases such as Cica Sleeping Mask or Cream Skin series are very successful. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
LANEIGE US
SHIPS TO: US
US Laneige is a K-beauty skincare brand with many cult products. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
LaRose
SHIPS TO: Poland, Austria, Belgium, Bulgaria, the Czech Republic, France, Spain, the Netherlands, Ireland, Germany, Portugal, Romania, Slovakia, Sweden, Hungary, and Italy.
La Rose is a Polish K-beauty store with brands such as Neogen, Banila Co and Klairs. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Little Wonderland
SHIPS TO: EU
Little Wonderland is a Dutch K-beauty store, but they ship to other European countries too. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Lovemycosmetic.de
SHIPS TO: EU, Norway & Switzerland.
Lovemycosmetic is a German K-beauty store. You can find here brands such as Heimish, Mediheal, Purito or Rovectin. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Maccaron Beauty
SHIPS TO: India
Maccaron Beauty is a new store for me, but many of my Insta friends shop there regularly. I guess this store is going to be super popular among my friends from India since Maccaron has two teams - one located in Korea and one in India. This shop sells many Korean brands like Missha, Clio and Peripera. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
MIGOYA
SHIPS TO: Poland + EUMigoya is a Polish online retailer specialising in Korean skincare. Its selection includes popular K-beauty brands such as Medicube, Beauty of Joseon, COSRX, Anua, Skin1004, and Biodance. Orders are shipped directly from Poland. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Miin Cosmetics
SHIPS TO: EU & UK
Miin Cosmetics is a Spanish K-beauty store, but they ship to other European countries too. You can find here products from brands such as Barr, Jumiso or Urang. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
MISSHA EU
SHIPS TO: Germany + International
Missha is a South Korean brand with almost 20 years of history. The brand has made skincare, body care, hair care and makeup products since the year 2000. During all these years Missha opened stores a lot, you can find this brand in the US, Japan, Russia and many other countries. Missha is an affordable brand, but some lines have this luxurious feeling like Missha Misa Cho Gong Jin or Missha Misa Geum Sul lines. Missha gives us a choice with lines created for different skin problems. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
MISSHA US
SHIPS TO: US
Missha is a South Korean brand with almost 20 years of history. The brand has made skincare, body care, hair care and makeup products since the year 2000. During all these years Missha opened stores a lot, you can find this brand in the US, Japan, Russia and many other countries. Missha is an affordable brand, but some lines have this luxurious feeling like Missha Misa Cho Gong Jin or Missha Misa Geum Sul lines. Missha gives us a choice with lines created for different skin problems. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
MOIDA UK & US
SHIPS TO: UK & US
NEOGEN
SHIPS TO: US & Canada
Neogen is a Korean skincare brand and a sister brand of RE:P. It's also one of my favourite skincare brands. Some of the products I highly recommend are Neogen Real Vita C Serum and the entire Cica cleansing line. RE:P masks are also a good choice. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Nudie Glow
SHIPS TO: Australia + Global
Nudie Glow is an Australian K-beauty store. You can find here brands such as COSRX and Heimish. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
OhLolly
SHIPS TO: US + International (except Algeria, Argentina, Greece, Indonesia, Italy, Malaysia, Mexico, Peru, Spain, Turkey, Uruguay, Vietnam and all European Union Countries)
OhLolly is an American K-beauty store. You can find here brands such as Sioris and Urang. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
OhMyBeloved*
SHIPS TO: Check your area on this page
OhMyBeloved is a great platform where you can read reviews and buy products. There are products from brands like Sulwhasoo, Mary&May, 3CE, illiyoon and more. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
OliveKollection
SHIPS TO: All US states
OliveKollection is an American K-beauty store. You can find here brands such as 9Wishes, Laneige and Wellage. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
Olive Young Global**
Olive Young is one of the most popular drugstore chains in South Korea, in 2019 Olive Young released a global version of the website so now if you're located outside Korea you can still shop for your favourite Korean brands at the Olive Young website. Some brands are exclusive to Olive Young like Bring Green. If you're living in Europe you have to remember that Olive Young ships products through DHL, and tax is calculated right before purchase.
- Olive Week lasts until November 7th, while Black Friday lasts until November 12th.
- BLACK FRIDAY: -30% off coupon for 1 item for first purchase, 1-day deals + up to 56% off on numbuzin
Olive Young US
PALACEBEAUTYGALLERIA
SHIPS TO: US Palace Beauty Galleria is a Korean beauty retailer based in Los Angeles, offering skincare, makeup, haircare, and beauty accessories. Its selection includes both popular K-beauty brands and more traditional Korean luxury cosmetics, such as The History of Whoo, O HUI, and ISA KNOX. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.Peach & Lily
SHIPS TO: US + International (full list of countries is here)
PRIMOR
SHIPS TO: Spain (peninsula and Balearic Islands, plus Canary Islands, Ceuta, and Melilla via specific regional sites), Portugal, France, Germany, Italy, and PolandPrimor is a Spanish beauty retailer offering a wide range of cosmetics, skincare, makeup, haircare, and fragrances at competitive prices. You can also find popular K-beauty brands, including Beauty of Joseon, making it worth checking out during major beauty sales. Currently, we do not know if this store plans any Black Friday sales, but you can check current offers.
PURESEOUL
SHIPS TO: UK + International
PURESEOUL is a UK K-beauty store. They have lots of great brands like Medicube, Dr Ceuracle and Romand. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Roseroseshop
SHIPS TO: International
Roseroseshop is one of the biggest Korean beauty stores. You can find here brands such as 2nd Design and Farm Stay. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
ROVECTIN
SHIPS TO: US
SHIBUSHI
SKINCUPID
SHIPS TO: US + International
SkinSeoul
SKINFOOD
SHIPS TO: US
Skinfood is a Korean brand that we were sure wouldn't be back - but it is back! Right with our favourite products like Black Sugar Mask Wash Off. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Skinsider
SHIPS TO: Worldwide
Skinsider is a British K-beauty store. You can find brands such as Lagom and Urang. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Soko Glam
SHIPS TO: US + Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Sweden, Switzerland, Thailand, United Arab Emirates, and the UK.
SokoGlam is an American K-beauty store founded by Charlotte Cho - author of The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. You can find here brands such as Hanskin and Acwell. I recommend you check Charlotte Cho's skincare line Then I Met You. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Stylekorean
SHIPS TO: Worldwide
Stylekorean is a huge K-beauty store. You can find brands such as Dr Jart+ and AHC. I recommend you Goodal Green Tangerine Vita C Dark Spot Serum Set and Neogen Real Vita C Serum Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Stylejolly
STYLEVANA*
SUKOSHI
TATCHA
SHIPS TO: Worldwide
Tatcha is a brand inspired by Japanese beauty. I've tried Tatcha The Water Cream and I was surprised with the level of moisturizing of this cream. Tatcha The Silk Canvas Filter Finish Protective Primer is a product which I often see online. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Yesstyle*
AFFILIATE CODE: BETWEENDOTS
SHIPS TO: Worldwide, but there are exceptions
Yesstyle is a huge Asian Beauty and lifestyle store. You can buy here clothes, skincare, makeup and stationery. Yesstyle sells brands such as SK II, VDL, Troiareuke, ELF, Shiseido, Mirae and Annie's Way. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
YEPODA
SHIPS TO: EU + Switzerland
Yepoda is a K-beauty brand that’s currently trending in Europe. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.
Yeppo&Soonsoo
SHIPS TO: Finland, Ă…land, Sweden, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia and Slovakia
Yeppo&Soonsoo is a K-beauty store from Finland. You can find there brands such as Anua, BBIA, Dasique and Hada Labo. Currently, we do not know if this store plans any Singles’ Day or Black Friday sales.

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